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At Viticultori d 'Italia, they write rock ROC.K, with the dot.

A dot that does not indicate a pause or the end of a sentence of accomplished sense, as Italian grammar would like, but that graphically represents all the subgenres of rock culture and the idea of rebellion and non-conformity that characterises them.



Our journey in the rock world can only begin in the 1950s with Elvis Presley and his eponymous debut album. The first album ever to sell over a million copies.

Album whose cover inspired the graphics of The Clash’s double album London Calling, released in 1979.

In the ’60s, the media became increasingly important, the miniskirts shortened, and Apollo 11 landed on the moon.

As a result, the Amarone that is poured into a glass has the sound of the debut album of Velvet Underground, The Velvet Underground & Nico, whose producers included Andy Warhol, who designed the famous cover.


You can’t think of the ’70s without talking about amplified guitars, drums and electronic technologies, but above all, without talking about David Bowie. So how can we not raise a beautiful glass of Valpolicella Ripasso, one of the finest Italian red wines, to the notes of Rebel Rebel?

A tip for the true fans of David Bowie, look on streaming platforms for his version of Volare (Nel blu dipinto di blu) by Domenico Modugno, which he recorded in 1986 on the occasion of the film “Absolute Beginners”.

In the 80s theme, it becomes almost obligatory to uncork a bottle of Valpolicella Ripasso while listening to Psychocandy, the debut album by The Jesus and Mary Chain, preferably at high volume. An album, the only one, released by the band with Bobby Gillespie – future leader of Primal Scream – known for playing the drums while standing, just like Moe Tucker of Velvet Underground did. However, you can safely drink the Valpolicella Ripasso even when seated.



Please celebrate with us the return of John Frusciante in the Red Hot Chili Peppers in the 90s, and take a sip of Valpolicella Ripasso on the notes of Californication.

The eponymous album – practically a list of hits – came first in the standings not only in Italy but also in Australia, Finland, Norway, New Zealand, Spain and Sweden.

For lovers of the 2000s, we recommend you pour a couple of glasses of Valpolicella Ripasso while listening to the single Take Me Out by Franz Ferdinand, one of the most successful rock pieces of these years.

Hovering between a love song and a reference to the events of Archduke Franz Ferdinand, many believe that the title of this song is nothing more than the archduke’s plea to his murderers. He was hoping that, after killing his wife, they would also kill him because he could no longer live without her love.

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