The story of Tenuta del Priore is a profound narrative of homecoming, woven into the very fabric of the Collecorvino hills near Pescara. Driven by an unwavering connection to their land, the Mazzocchetti cousins left prosperous careers in Rome in 1973 to establish the estate, naming it after their grandfather, "the Prior."

They intuitively understood the potential of this unique terroir, a landscape of rolling hills descending from the snow-capped Apennines to the Adriatic coast. This terrain, forged by an ancient Pliocene sea and subsequent glaciers, left a complex soil of clay, silt, and calcareous marls.

In the 2000s a new era dawned with the arrival of Fabrizio Mazzocchetti. He introduced modern viticulture, championed native varieties like Montepulciano, Passerina and Pecorino.

Now leading the estate, Fabrizio and his family continue this legacy, crafting wines that are authentic expressions of a land shaped by time, passion, and a family's enduring faith in its potential.